Back in 2010, the idea of designer cakes and cupcakes was unique and that was the time when 24-year-old Rashmina and her 23-year-old sister Pashmina kickstarted their business venture to provide residents with bespoke cakes.
Detailing about the tough journey the Khattak sisters shared as how they learned the art of baking after a series of trial and error proceedings. Though the family of talented sisters did not support them at first owing to the fear of fame that is deemed unpleasant in tribal culture but as their skills earned recognition and the business boomed, the family put weight behind the talented duo.
“There was no one to guide us and we had to go alone in cabs to find boxes, printers and talk to people about marketing,” Pashmina said. Rashmina said her disappointment at start was apparent but she stood her ground and continued her work despite hindrances. “I came to the conclusion that nobody will stand for you and you have to help yourself,” she added.
The sisters started taking orders on social media and very soon their phones kept beeping as locals craved a cupcake by “Meena’s Delight”. Today, these cakes are made and sold nationally as well as internationally.
The Khattak sisters believe nothing was unattainable if people strive hard enough.
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